Show Up to Scale Up Webinar
Replay Now Available!
Show up to Scale Up
Let's STOP the noise, get you into a leadership vibration, and focus your creative energy on the three core moves that will quadruple your revenue, reach, and impact.
Ooh ee it's been a while since I've done a live webinar, and I can't wait to have this discussion with you live.
If you KNOW you are a leader, but find yourself avoiding central growth activities, join me live to:
Reaffirm the direction you’re heading in over the next 36 months. It’s bigger and bolder than you’re currently admitting!
Understand the ‘intention-action’ gap, and understand both why you’re hiding, and what you can do about it to show up for your true intentions.
Learn the three-part strategic framework you MUST be employing right now to lead your life, and your niche. If you’re not doing these three things, you can’t possibly make it! You’ve got to go deeper in three key ways. (I think you will find this honest, refreshing, and a huge relief!)
Score yourself on the unique visibility risk scale, live on the webinar, to see what EXACTLY is stopping you from being more visible as a leader in your niche. (This is eye opening and empowering. When you see it, you can change it.)
Understand Straight Line Through / Summer School, ask me any questions live, and decide if it’s the right next step for you.
I know what's going on...
You’re brilliant at what you do. You’re committed. You help people. You post content. You don’t even mind being on camera (mostly!).
But somewhere between knowing what you need to do and actually doing it boldly, consistently, visibly – something stops you.
You pull back just before the breakthrough, and launch a new distraction. You skip the sales part of the webinar and offer a discount instead. You have ‘TED Talk’, ‘book’, ‘speaking’ on your plan – but you’re not prioritising it. You’re not saying what you really want to say.
So while it looks like you’re building — deep down, you’re very cleverly keeping yourself busy to protect yourself from being truly seen.
Meanwhile the AI is doing your thinking, and you feel disconnected from your message. The short form content is eating your week and it’s never enough. And you’ve made yourself too busy to think, to strategise, to follow the plan that will change your life.
There is a solution to this, and I’m going to take you through the 3-part strategic framework and give you crystal clear direction on the call.
The webinar was filmed on Thursday 28th May. The replay is available now!
What we covered:
Part 1
Why you’re really not breaking through
We’re living in an environment specifically designed to stop you from doing the deep work that builds a real business. Short form content. AI-generated everything. Dopamine-optimised distraction dressed up as strategy. It’s time to put it all down and create rich, original thought leadership based assets. In this section, we’ll explore what you need to output in the next 6, 18, and 36 months, and what you can let go of to make time and space.
As part of this, we’ll be exploring the ‘intention-action gap’ – the psychological space between knowing what to do and actually doing it – and making a very unique plan that goes beyond ‘just take action’.
Part 2
Your visibility risk score - and what to do with it.
In 2025 I completed my Masters in Psychology. My dissertation introduced a new psychological construct that doesn’t exist anywhere else in the academic literature: Visibility Risk.
Visibility risk is the perceived social, reputational, and evaluative threat of being publicly seen as an entrepreneur. It’s not the fear of failure. It’s the fear of being seen trying. I built a 12-item scale to measure it, and in the webinar, you’ll score yourself live. You’ll see exactly where you sit – and understand for the first time why this is the real reason you’re holding back.
“Visibility risk is a measurable, real, changeable psychological response. This research proved it can be reduced, and I’m going to show you how.”
Part 3
The Straight Line Through - your actual strategy.
Very few entrepreneurs have a real, workable strategy for hitting their goals of leading their niche. That changes today.
I’m going to show you what a real strategy looks like for a serious entrepreneur in 2026-27.
We’ll be considering your backbone offer, how you build your leadership brand, the assets that prove your value, and a real route to market that works while you sleep.
“On this call, you’re going to reverse engineer the plan from your vision to the projects, and write your new Straight Line Through – the four or five key projects – you will deliver in order, one at a time. This will be your competitive advantage.”