Curriculum
13 years in development, backed by study
This isn't just a curriculum, it's a programme of transformation
6 modules, 2 years access, weekly live sessions
After 13 years of teaching business growth strategies, I realised something: Most entrepreneurs do not fail because they lack talent or drive. They fail because they don’t realise what they’re suppose to be doing, and no-one is giving them the guidance they need to make it work.
That’s why I have developed Straight Line Through.
Pillar #1
The Success Model
Let’s start by truly understanding who you are and where you’re going. We look at your entrepreneurial identity, the best best strategy you have, and the entrepreneurial traits that make success inevitable for you.
Pillar #2
The Growth System
Next, we look at the difference between selling, and being so enticing people buy. We cover the mechanics of predictable income, you will develop your unique proposition, and we’ll begin the work on sustainable growth marketing.
Pillar #3
The Scale Model
This work is more advanced. Here, we lean into systems for scalability and thought leadership, including how you remove yourself from the day-to-day and step into your role as a recognised leader in your niche.
Module overview:
Module 1:
Success Principles
- Mapping your Straight Line Through
- Find YOUR unique edge
- Build THIS entrepreneurial trait
- Developing your money model
Module 2:
Your Business Model
- Your core 'value' proposition
- THIS before you scale
- More business with 'Attraction Events'
- Your signature approach (introduction)
Module 3:
How to Sell
- Selling: three concepts I live by
- Here's what leads to sales
- How to write your sales page in 2026
- How to sell 121 (including Lisa's scripts)
- How to sell in webinars (including full demos)
Module 4:
How to Market
- Reach, Brand, Sales - full model run through
- How to build a leadership brand
- How to build a funnel (start to finish)
- How to write email sequences (including templates to edit)
- How to launch ANYTHING (follow this process)
Module 5:
Systemise to Scale
- How to scale - opening your mind
- How to scale - where to focus
- Redesigning to scale
- How to hire, outsource + build team
Module 6:
Thought Leadership
- Developing your central philosophy
- The asset 'model'
- How to lead in your content
Weekly hot seat coaching
Weekly live masterclass
Read the full curriculum:
Take a proper look inside.
Most programmes make you buy before you can see what you’re actually getting. Not here.
This is the full Straight Line Through curriculum – every module, every pillar, every topic we cover across the two years.
I’ve spent a long time perfecting this learning mix and I’m sharing it now to help you make a genuinely informed decision about whether this is the right programme for you.
Pop your details in and I’ll send you a full curriculum outline you can read, or print and read!
