Curriculum
This isn't just a curriculum, it's a programme of transformation
Take a proper look inside.
Most programmes make you buy before you can see what you’re actually getting. Not here.
This is the full Straight Line Through curriculum – every module, every pillar, every topic we cover across the two years.
I’ve spent a long time perfecting this learning mix and I’m sharing it now to help you make a genuinely informed decision about whether this is the right programme for you.
Fill in your details in and I’ll send you directly to a full curriculum outline you can print, read, and digest properly!
6 modules, 2 years access, weekly live sessions
Read the full curriculum:
Pillar #1
The Success Model
Let’s start by truly understanding who you are and where you’re going. We look at your unique entrepreneurial identity, the very best strategy that will work for you, and the entrepreneurial traits to develop to make your success inevitable.
This pilar will give you clarity on the right strategy for you, it will help you reconcile your personality with your business, and it will enable you to build in your uniquely unfair advantage to make everything so much easier!
Pillar #2
The Growth System
Next, we look at the difference between selling vs. and being so enticing people line up to buy.
We cover the mechanics of predictable income, you will develop a proposition so unique, and so compelling that you stick out like a sore thumb for your buyers, and we’ll begin to lean into a marketing system that will generate more opportunities for your business.
Pillar #3
The Scale Model
This work is more advanced. Here, we lean into systems for scalability and thought leadership, including how you remove yourself from the day-to-day and step into your role as a recognised leader in your niche.
Module overview:
Module 1:
Success Principles
- Mapping your Straight Line Through
- Find YOUR unique edge
- Build THIS entrepreneurial trait
- Developing your money model
Module 2:
Your Business Model
- Your core 'value' proposition
- THIS before you scale
- More business with 'Attraction Events'
- Your signature approach (introduction)
Module 3:
How to Market
- Reach, Brand, Sales - full model run through
- How to build a leadership brand
- How to build a funnel (start to finish)
- How to write email sequences (including templates to edit)
- How to launch ANYTHING (follow this process)
Module 4:
How to Sell
- Selling: three concepts I live by
- Here's what leads to sales
- How to write your sales page in 2026
- How to sell 121 (including Lisa's scripts)
- How to sell in webinars (including full demos)
Module 5:
Thought Leadership
- Developing your central philosophy
- The asset 'model'
- How to lead in your content
Module 6:
Systemise to Scale
- How to scale - opening your mind
- How to scale - where to focus
- Redesigning to scale
- How to hire, outsource + build team
Weekly hot seat coaching
Weekly live masterclass
Read the full curriculum:
Take a proper look inside.
Most programmes make you buy before you can see what you’re actually getting. Not here.
This is the full Straight Line Through curriculum – every module, every pillar, every topic we cover across the two years.
I’ve spent a long time perfecting this learning mix and I’m sharing it now to help you make a genuinely informed decision about whether this is the right programme for you.
Fill in your details in and I’ll send you directly to a full curriculum outline you can print, read, and digest properly!
